Chad and Anton discuss why you shouldn’t feel intimidated by probate attorneys, and instead be encouraged to network with them. Ronald shares his success story for landing his first attorney referral, and then quickly winning several more attorney relationships! Chad breaks down how to market to pre-probate leads in a way that wins both consumer and B2B relationships. Chad and the Masterminds brainstorm a hybrid B2B and SOI marketing campaign that can bring high networth individuals and attorneys together for estate planning, while giving you favorable positioning. The masterminds share their unique stories of how they leverage podcasts, affiliate memberships with local bar associations, and in-person court-room presence to build their brand as the expert in their markets.