Katt kicks off the call by sharing the story of Cedar Hollow Woodworking, a business run by one guy who very subtly established his brand as a community centerpiece. Katt and Steve discuss where to find good ISAs and how to structure a work-life balance that will increase their tenure and excitement about your company. Jonathan, Katt, Dan, Jen, and Michele break apart YouTube marketing and why even unpolished content can be incredibly powerful in launching both your channel in general and your brand in local search results. Katt and Jen tease a 16 Probate FAQs Challenge they will roll out for the next Mastermind call with Chad’s return. The Masterminds discuss the importance of just letting the camera roll, no excuses and no stopping, and taking solace in the fact you can trim down your content after the fact.