Everything that’s wrong with your email marketing and how to fix it

Jennifer BaileyArticles, Real Estate MarketingLeave a Comment

Nurturing real estate leads is essential to helping clients in their journey to buying or selling a home. From listing announcements to market trends and homeowner tips, email marketing is a foundation of successful brands that customers remember, return to, and recommend to their friends and family. To put things into perspective, email generates an average of $42 for every … Read More

Reaching homebuyers the natural way: 5 truths about emotional decision making

Jennifer BaileyArticles, Real Estate MarketingLeave a Comment

Did you know that 95% of decision-making is unconscious? The most obvious example of this is breathing, or even parking your car in the same spot at work every day. But what about more serious decisions, like a marriage proposal… or even, buying a house? In a study by Harvard Professor Gerald Zaltman, it was found that customers actually make … Read More