Balcom and Chad roleplay through a cold-call to a foreclosure/NOD lead; James, Balcom, and Chad do some transaction engineering in anticipation of a seller appointment where the Zillow Price will be the biggest objection; Eddie and Chad discuss best practice tips for inbound content marketing, merging mail marketing with digital marketing efforts, and the intersection between consistency and accountability.

THIS WEEK’S CHALLENGE: Probate Mastery’s top performers are challenged to create a list of “10 Probate FAQs’ ‘ comprising the common questions and challenges people in probate have, and use this list as the basis for inbound marketing content.