Please note that live participation in weekly group coaching is reserved for Certified Probate Experts (Probate Mastery course alumni).
Summary: Should you use a script when calling probate leads? What script should a virtual assistant use when attempting first contact? How can you adjust your introduction depending on the demeanor of the personal representative? Experts share cold calling tips that have made them successful. Beyond cold calling, what’s the best way to get started using video and testimonial content in your overall prospecting plan? The group discusses ways to repurpose content for inbound marketing, brand awareness, and lead nurture. The group also masterminds how to balance listing and acquisition opportunities with transparent and properly-structured business practices.
Time Stamps (YouTube Links):
1:03 Should You Use A Real Estate Script?
4:07 Optimizing Cold Calling: Contact Rates, Script Adjustments, and Team Management.
12:03 Inbound Marketing: How to “Be Found” By Clients Who Want Your Real Estate Services
14:37 Optimizing Your Video Content for Inbound Marketing
17:26 Re-Purposing Your Video Content in an Email Marketing Drip for Lead Nurture
19:35 How Email Scripts Have Worked For Rosie
21:36 How Much Does A Real Estate Virtual Assistant Cost?
24:19 Erik Shares Insights From His VoiceLogic Probate Prospecting Campaign
27:10 How to Repurpose Written Testimonials for Video Marketing
30:29 Is Email Marketing Enough?
31:33 How Do You Switch Between Your Realtor and Your Investor Hat?
33:14 Off-Market Deals From Probate Listings: Highly Motivated Sellers
36:26 How Brokerage/Investment Transparency Wins, Every Time.
41:12 How To Balance Listings vs. Acquisitions
43:20 Asset Protection for Investment Properties: LLCs and Land Trusts
- Estate Professionals Mastermind Group (Facebook)
- Chad Corbett’s YouTube Channel
- Ringless Voicemail, Voice Courier, and Appointment-Setting Services with VoiceLogic’s probate-trained team: https://voicelogic.com/probatemastery/
- David Pannell exemplifies how simple it is to capture a video testimonial
- Get Probate Leads
About the Author
Katt is an expert in probate marketing and helps entrepreneurs build businesses in the probate space. She is the co-founder of the Estate Professionals Mastermind podcast, which has become the most widely-shared probate real estate podcast. She also writes training content for ProbateMastery.com and a weekly LinkedIn newsletter followed by over 9000 professionals. You can reach her on Instagram, Twitter, and LinkedIn.