Probate Real Estate Marketing, cold calling, and Facebook Communities | Episode 93

weekly probate mastermind with certified probate experts episode 93

In this episode, Certified Probate Experts discuss probate real estate marketing, imposter syndrome, and branding through Facebook Communities. Winston shares tips for using community banks to buy probate property.  Kim and Chad discuss how to shake imposter syndrome as a new probate agent.  The group discusses best practices for probate websites, building online communities, and direct mail marketing. Also, should vendor subcontractors also be bonded when doing work for your real estate clients? Tune in and see the progress these probate agents and investors have made in the last week!

You’ll Learn:

  • How often to send letters and cold call probate leads
  • What to do when you’re feeling imposter syndrome
  • Best practices for leveraging EstateExec software
  • Navigating uneven referral relationships
  • How to use Facebook Pages vs. Groups in your real estate communities
  • The difference between credibility websites and true content marketing

Table of Contents:

Probate Marketing, Cold Calling Probates, and Community Banks for Probate Investing | Episode 93

Use the podcast player or YouTube video above to catch this episode replay. Click here to access the transcript for this episode.

Attorneys want to present to my real estate audience (Attorney Referrals)

If you’re a real estate agent, you know that one of the best sources of referrals is from attorneys. After all, they often work with clients who are buying or selling property.

But what do you do when an attorney wants to present to your audience, but isn’t sending you referrals?

Here are a few tips:

1. Make sure the attorney is knowledgeable about your market.

If your audience is local, make sure the messaging fits! Make sure the attorney is familiar with your area or the information they present might not be relevant.

2. Find out what type of law they practice.

Not all attorneys are created equal. Some specialize in real estate law, while others may practice general business law or family law. It’s important to know what type of law they practice so you can be sure they’re a good fit for your needs.

3. Ask for referrals from other agents.

If you know other agents who have worked with the attorney, ask them for their opinion.

Watch the segment above for more tips on getting the right attorney in front of your real estate audience.

Facebook Pages vs. Groups for probate real estate (Facebook Marketing)

If you’re a real estate agent who specializes in probate real estate, you may be wondering if you should create a Facebook Page or a Facebook Group for your business.

Here are a few things to consider:

1. Pages are better for branding and building an audience.

Pages are designed for businesses and organizations to build their brand and connect with potential customers. If your goal is to build an audience and get your name out there, a Page is the way to go.

2. Groups are better for networking, collaboration, and engagement.

Groups are designed for people with common interests to connect and collaborate. If you’re looking to network with other probate real estate professionals or create a space for families in probate to get support, a Facebook Group is the best place.

3. You can have both a Page and a Group for your business.

There’s no rule that says you can only have one or the other. In fact, having both can be beneficial. A Page can be used to direct people to your group; your page can also participate in your group.

Ultimately, the decision of whether to create a Facebook Page or a Group for your probate real estate business comes down to what you hope to achieve with your online presence. If you’re not sure, why not try both and see what works!

Subcontractors – Should they be bonded? (Vendor Team)

If you’re a real estate agent or investor who works with subcontractors, you may be wondering if they should be bonded. The short answer is: it depends.

There are a few factors to consider when deciding whether or not to require your subcontractors to be bonded:

1. The nature of the work.

If the work your subcontractor will be doing is high risk (for example, they’ll be working on electrical wiring), it’s generally a good idea to require them to be bonded. This protects you in case something goes wrong and they cause damage to your property.

2. The value of the project.

If the project you’re working on is high value, you may also want to require your subcontractor to be bonded. This protects you in case they do something to damage the property or fail to complete the work.

3. Your state’s laws.

Some states have laws that require certain types of contractors to be bonded. Be sure to check your state’s laws to see if this applies to your situation.

Watch the above segment to hear Chad’s advice.

Certified Residential Specialist (Probate Certification)

Are you interested in becoming a probate real estate specialist? If so, you may be wondering which certification course to take. You may have seen that the Certified Residential Specialist (CRS) will soon be offering a Probate Certification class. But before you sign up for that course, here’s why you should consider taking the Probate Mastery course instead.

Watch the above segment to hear Chad Corbett explain why he made the decision to keep Probate Mastery an independent course and what opportunity he sees for an industry that’s better educated on probate across the board.

Explore: Probate Certification for Agents and Investors

EstateExec success story for estate management (Estate Marketing)

Are agents and investors having success using EstateExec in their business?

The group shares their thoughts on how EstateExec is already being used in their business and what lies next on the horizon.

You can also check out:

Interview with EstateExec

Pete Marck’s Success Story

Brian Wilson’s Success Story

Building a Probate Website vs. Online Community? (Probate Marketing Tips)

Prospecting online.

Building Your Probate Brand

If you’re in the probate business, it’s important to build a strong brand. A probate brand is essentially your reputation and credibility within the industry. And while there are many ways to build a probate brand, one of the most effective is through an online presence.

A credibility website is a place to point people you are reaching somewhere else. This might be through direct mail, a link in an email, or a social post. Credibility websites aren’t designed to attract inbound, organic traffic.

Building online communities is a way to build an online presence for your brand without having to launch a full-blown SEO strategy. In fact, online communities can be a great supplement to your SEO strategy. Online communities are places where people with similar interests gather to discuss topics, share information, and connect with one another.

Watch this segment to learn why building communities is a more effective short-term and long-term strategy.

How many times should you call the same seller leads? (Probate Cold Calling)

If you’re in the probate business, one of your most important marketing strategies is cold calling. Cold calling is when you reach out to potential leads who haven’t expressed interest in your services yet.

When it comes to cold calling probate leads, how often you call a lead makes a big difference. If you call a lead too often, you risk becoming a nuisance. But if you don’t call enough, you might miss your chance to make a sale.

So how often should you call a probate lead?

A good rule of thumb is to call a lead two to three times over the course of the first two weeks. This gives you enough time to establish contact and build a relationship without being too pushy.

Of course, there are always exceptions to the rule. If you’re calling a lead who seems particularly interested, you might want to call more frequently. Conversely, if you’re struggling to get ahold of a lead, it’s okay to back off a bit. This is especially true as your lead list grows month-over-month.

Proven Probate Voicemail Scripts (Probate Cold Calling)

Are you looking for probate voicemail scripts that actually work?

If you’re in the probate business, cold calling is one of the best ways to generate new leads. But if you don’t have a good script, you won’t be optimizing your cold calling time.

The good news is, we’ve got you covered. Hear the proven voicemail script that’s worked for Chad and hundreds of other agents and investors.

Mailing budgets for large markets (Calls and Mailers) (California Probate)

Your probate business is growing and you’re starting to send more mailers. But as your mailing list expands, so does your budget.

If you’re not careful, it’s easy to overspend on your probate mailers. But with a little bit of planning, you can make sure your budget stays in check.

Watch this segment to hear Chad’s advice for a large market mailing budget.

Dealing with imposter syndrome as a new probate agent (Probate Real Estate) (Colorado Probate)

You’ve just started your probate real estate business and you’re feeling a bit overwhelmed.

You’re not sure if you’re cut out for this industry. Everyone else seems to know what they’re doing and you feel like a fraud.

This is called imposter syndrome and it’s common among new entrepreneurs. Watch this segment if you need to shake this feeling.

Using community banks to buy probate properties – First Citizens Bank (Probate Investing) (California)

A lot of people think they need to go to a big bank in order to get financing for their probate investments. But that’s not always the case.

In fact, community banks can be a great option for probate investors. They’re often more flexible with their lending criteria and they have a better understanding of the local market.

Winston just used First Citizens Bank to buy a probate property. Chad and Winston break down rates and terms, and why they love using community banks to finance deals.

Resources for Episode 93

Please note that live participation in weekly group coaching is reserved for Certified Probate Experts (Probate Mastery course alumni).

Recent content:

How to get probate leads faster, squatter situations, and probate court (Episode 92 – Weekly group coaching)

How to stop cold calling and get referrals instead: 6-month probate business plan (Episode 91 – EARN Course Success Story)

How to stop cold calling and get referrals instead: 6-month probate business plan (Episode 90 – EARN Course Success Story)

The 48-Hour Real Estate Referral Formula (Episode 86 – EARN Course Success Story)

How to get more referrals in real estate, WITHOUT Direct Mail (Episode 87 – EARN Course Success Story)

EstateExec Guide, Reviews, and Interview with Dan Stickel (Episode 84 – Ask The Expert)

Links for this episode:

Directory Sign-Up (Phase One of Launch)

Watch our most recent probate referral success story. The best part is that it lays out a 6-month business plan for phasing out of cold calling and into a referral-based real estate business in probate.


If you want to learn more about probate cold calling and direct mail strategies, building online communities, and probate investing, tune in each week! You can fast-track your success in probate real estate when you become a Probate Mastery member and surround yourself with other probate practitioners for free in the Estate Professionals Mastermind Facebook Group. Thanks for tuning in!

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